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AGENCY EXPERTISE WITHOUT THE

We Handle The Marketing so you can SPEND TIME ON WHAT YOU LOVE

Focus on your craft, not marketing trends.

WE PROVIDE RAPID ITERATION, FASTER LEARNING, AND STRONGER RESULTS.

 

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The Problem

Most creators and small business owners learn to do everything themselves not because they want to, but because they have to. Marketing is one more thing that you don't have time to master.

That's where we come in. We handle the marketing so you can put your time and energy back into your work.

WORK SMARTER

Refreshed Workflows & Tools

Lean structure and modern tools keep our attention on the work that drives performance, not internal overhead.

MOVE FASTER

Iterate and improve more

Rapid testing provides faster and greater insight, which produces better results with every step.

STAY CONNECTED

Get Direct Access to Expertise

Work with a senior team who provides immediate and informed guidance without layers in the way.

How We Help

There’s a lot of advice online, but not all of it applies to your goals. We help creators and small businesses focus on what will actually work for them, simplifying the path forward and avoiding shortcuts or gimmicks that waste money and stall real growth.

Clarity

We help you define real, achievable goals and understand exactly which steps will move you toward them. You’ll always know what to focus on, why it matters, and how your marketing strategy connects back to your growth.

Expertise

You'll get experienced marketers, not one-off freelancers or guesswork. Every plan, every asset, and every recommendation is rooted in proven strategy and real industry knowledge, so you grow with confidence.

Execution

We take on the marketing tasks that pull you away from your craft or your business. We handle everything from the content, messaging, and branding to online storefront management and ads so you can spend your time where it counts.

Flexibility

We adapt to your goals, bandwidth, budget, and pace of growth. Whether you need hands-on help, ongoing guidance, or a simple plan to follow, we tailor our support to your stage and resources, not a one-size-fits-all package.

WORK SMARTER

Refreshed Workflows & Tools

Lean structure and modern tools keep our attention on the work that drives performance, not internal overhead.

MOVE FASTER

Iterate and improve more

Rapid testing provides faster and greater insight, which produces better results with every step.

STAY CONNECTED

Get Direct Access to Expertise

Work with a senior team who provides immediate and informed guidance without layers in the way.

Our Services
Strategy & Direction

We help you figure out what to focus on, what matters, and what’s worth your time and budget.

  • Goal setting and growth planning

  • Brand and positioning guidance

  • Audience definition and messaging

  • Release, launch, or campaign planning

  • Budget guidance and prioritization

  • Simple roadmaps you can actually follow

Marketing Execution & Support

We handle the marketing tasks so you can focus on your craft or business.

  • Content planning and publishing support

  • Social media setup and execution

  • Email marketing setup and campaigns

  • Paid ads setup and management (Meta, Spotify, YouTube, etc.)

  • Campaign launches and ongoing optimization

Content, Creative, & Promotion

Creative that’s designed to connect with real people, not just look good.

  • Messaging and copywriting

  • Ad creative and campaign assets

  • Video and short-form content guidance

  • Visual brand consistency

  • Promotional content for launches or releases

Websites, Stores, & Digital Setup

Simple, effective digital foundations that support growth.

  • Website builds or improvements

  • Landing pages for launches or campaigns

  • Merch store setup and optimization

  • Email signup and list-building tools

  • Basic SEO foundations

Growth & Ongoing Optimization

Continuous improvement built around what actually performs.

  • Ongoing ad management and testing

  • Audience growth campaigns

  • Merch and conversion optimization

  • Analytics and reporting you can understand

  • Iterative improvements based on what’s working

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HubSPot CMS

Deep Knowledge of Niche Industries

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Additional Expertise

Get Real Fans, Not Fake Streams

Our creator work is shaped by firsthand experience in independent music. After years spent growing bands from the ground up, we’ve developed systems that make modern music marketing more effective and more affordable for artists. That practical background now informs how we support musicians through Signal & Stride.

We understand the realities of releasing music today: limited budgets, crowded platforms, and the challenge of reaching real listeners without wasting time or money. From release planning and content support to ads, audience growth, and ongoing promotion, we apply industry-proven marketing principles through the lens of someone who has actually lived this process. You get strategic, modern support designed specifically for independent artists.

Case Studies

Testimonials

Signal & Stride helped us immediately surpass our highest stream counts, and also built a system for us to keep doing it in the future.

Soft Spot
Soft Spot

Signal & Stride has been instrumental in our audience growth. They've gotten us thousands of plays and views versus the hundreds that we'd gotten on our own.

The Nuclear Heartbreak
The Nuclear Heartbreak

We tried to do it all on our own and always fell short. With Signal & Stride, we finally gained traction. They know how to market music.

 

Justin Chan & the Vices
Justin Chan & the Vices

You’ll get the most value from working with us if you:

  • Want clear guidance instead of guessing. We help you define real goals and choose the marketing steps that actually move you forward so there's no more posting randomly or hoping something works.

  • Need help planning the work, and doing it. From content, messaging, and branding to storefronts, ads, and more, we take tasks off your plate so you can stay focused on your craft or business.

  • Value experienced support over one-off freelancers and unvetted internet advice. You get proven marketers who understand how creators and small businesses grow, not generic contractors or templates.